SoFo! BABYBJORN’S NEW BABY BAG/BACKPACK

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Mums & dads, boys & girls, the new BabyBjorn SoFo nappy bag is designed with you in mind.  Not only does it sport a modern, clean, unisex design, the SoFo converts from messenger bag style to backpack quicker than you can smell a poopy pant.

Named after one of Stockholm’s trendy neighbourhoods, the BabyBjorn SoFor baby bag has a soft gray outer that has a denim-look finish so it looks great for mum or dad (or the grandies) with a contrasting soft purple lining.

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Featuring an impressive 13 internal and external pockets, the SoFo has a space for nappies, baby bottles as well as all your essentials.  External pockets have a magnetic closure for easy and secure access and there’s a zip access to the internal pockets.

The SoFo also comes with a change mat, but rather than a standard plastic coated mat, the SoFo change mat is made from soft Oeko-Tex fabric.  It’s machine washable and fits into it’s own pocket.

For added versatility, the BabyBjorn SoFo baby bag can be converted from tote bag to over-the-shoulder bag to backpack.

Despite all those pockets and all those storage spaces, the BabyBjorn SoFo nappy bag is designed to look & feel slim-lined.  Once your baby days are over, the BabyBjorn SoFo easily converts to a day and/or travel bag.

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The BabyBjorn SoFo nappy bag is available at your local BabyBjorn stockist now.  It’s priced at $129.95, but shop around for the best price.

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About

Vanessa loves great design. Beauty, function and innovation get her excited. When she’s not hunting down the next big baby idea, she’s busy with her day job and being a mum to her 3 lovely boys.


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