KEEP THE KIDS SAFE IN THE CAR THIS SUMMER

keep-kids-safe-from-hot-car

When I first read that celebrity (and probably very competent) chef Matt Moran was doing a ‘Hot Car Campaign’ for KidsSafe, I thought what’s a chef got to do with car safety for kids? But I guarantee you, one look at his video will change the way you think about summer car safety.

As a non-driver (yes they exist & I’m one of them), it would never occur to me that over 5,000 children have to be rescued from cars each year and that three quarters of them being kids under four. As a busy mum I can understand why a parent might be tempted leave this kids in the car to grab something close by, but as a savvy mum, I know it’s something you just can’t do – no matter the circumstances.

To remind us of just how unsafe it is to leave kids in cars, Mat Moran & the KidsSafe team have put together the ‘Unconventional Oven’ campaign. The title gives it away a little, but you’ll still be astounded by the ‘Unconventional Oven’ video.

For me, that value of this video is that it’s drawn my attention to a couple of important facts that I wouldn’t have thought.

  • Even on a cool day, the inside of your car can get above 70 degrees.
  • The temperature in a parked car can be 30 degrees hotter than outside.
  • It only takes 5 minutes for a car to reach 75% of it’s total temperature.

We still have the many hot summer months ahead of us; keep your kids safe and don’t leave them unattended in the car.

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About

Vanessa loves great design. Beauty, function and innovation get her excited. When she’s not hunting down the next big baby idea, she’s busy with her day job and being a mum to her 3 lovely boys.


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